Digital Marketing

  • Improve conversion rate and increase the sales of your organization
  • Increase the volume of organic traffic along with the percentage of returning visitors
  • Greater brand awareness resulting in a bigger market share
  • Learn to set Specific, measurable, achievable and relevant targets
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Overview
Course Outline
Key Features
Course Objectives

Overview

Digital marketing is a strategy focusing on defining the marketing objectives increasing the leads and traffic and sales. A digital marketing strategy includes an integrative plan of how your business will use social media, search engines, emails, and content to promote your business. Finally, the outcome of digital marketing is to optimize the digital marketing assets and channels.

Course outline

Search Engine Optimization

  • Introduction to Online Search
  • Understanding How Search Engines Work
  • Understanding Google Page Rank
  • Introduction to Search Engine Optimisation
  • How to Build an Accessible Site?
  • Keyword Research and Optimisation
  • Link Building Strategies
  • Useful Tools for SEO
  • The Past, Present and Future of SEO

Search Engine Marketing

  • Introduction to Internet and Search Engine Marketing
  • Getting Started with Google Adwords
  • Adwords Account Structure
  • Navigating in Google Adwords
  • Working with Keywords
  • Creating Ads in Google Adwords
  • Creating and Managing your First Ad Campaign
  • Adwords Reporting and Account Performance Reports
  • Enhanced Campaign

Social Media Marketing

  • Beginners Guide to the World of SMM
  • Why Social Media?
  • Getting Started with Social Media
  • Building Relationships via Facebook
  • Building Relationships via Twitter
  • Building Relationships via LinkedIN
  • Marketing through YouTube
  • Handling Positive and Negative Comments
  • Social Media Content Base Creation
  • Who is Doing It Right?

Analytics

  • Analytics 101
  • Web Analytics and Intelligence Tools
  • Basic Metrics Demystified
  • Introduction to Google Analytics
  • Goals and Actionable Insights
  • Data Management
  • Social Media Analytics
  • Social Media Goals and KPI’s
  • Tools for Social Media Analytics

Online Reputation Management

  • What is ORM?
  • Need and Benefits of ORM o Module
  • Case Studies
  • Getting Started with ORM
  • Building it right and tools required

Key Features

  • 32 hours of instructor lead online classroom training
  • 3 Simulation exams
  • Training by certified and industry experts
  • Flexibility to choose classes
  • Get practical expertise in creating widgets, customize list view, grid view etc
  • Course completion certificate
  • 100% Money Back Guarantee
  • 10% discount on any Online Course

Course Objectives

  • Improve conversion rate and increase the sales of your organization
  • Increase the volume of organic traffic along with the percentage of returning visitors
  • Greater brand awareness resulting in a bigger market share
  • Understand the customer needs resulting in improving customer satisfaction
  • Learn to set Specific, measurable, achievable and relevant targets

Pre-requisite

  • Marketing and Sales professionals
  • Students / Fresher’s / Under Graduates / Graduates.
  • Entrepreneurs / Business Owners.
  • Seeking for a career growth in Digital Marketing.
  • Second career –Return from Break aspirants
  • Young student Entrepreneurs
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